Consistency is key to scaling your brand on social media but what exactly does consistency look like?
Consistency means being dependable and reliable with a regular stream of content. It can look different for everyone and it is up to you to decide what makes sense for your schedule and your brand.
Nana Agyemang the brain behind @TheCut and @EveryStylishGirl social media presence filmed a video with Later where she suggests that smaller accounts and micro influencer (1K- 99K followers) can get away with posting 1 or 2 times a day. Doing so will allow you to get the most visibility from your followers, without overwhelming them.
Posting 1-2 times a day takes a lot of content to stay consistent with. So just because this is recommended, doesn’t mean you have to post this may times in a day. As long as you stay consistent with the amount of posts you publish and stick with it for an extended period of time, you will set yourself up for success.