Two words: consistent branding! Fiverr's e-book on Steps to 2020 Success says the more recognizable your brand is, the more trustworthy it is to the people you are trying to reach.
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Here are some branding elements you should take into consideration to be used across all of your social media platforms, website and email communications.
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âš¡Logo - Whether you are branding yourself or your business, having a logo to include on any of your marketing materials will make your brand feel more official, unique and recognizable.
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Color scheme - Find a color palette that you can integrate across all your marketing materials. For social media, use this palette for your highlight story covers, and use consistent filers across your photos to achieve a uniform look.
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Font type - From emails, to marketing sheets, to your website, using a consistent font will make your brand identity flow seamlessly across different channels.
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Social Media Handles - Try to have the same usernames across all social media platforms that you are on. This makes it easier for people to find you!