HOT TAKE. You should 🛑 STOP posting filler photos on your feed.
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You know the photos I’m talking about- the photos you put in your feed that are mostly for aesthetic purposes. I’ll admit I’m a sucker for a pretty feed but these kinds of photos are actually hurting your metrics and could be causing you to loose out on $$ from brand deals. Keep reading for my explanation ⬇️
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Photos that don't have people in them typically don’t generate as much engagement as photos with people in them.*
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Brands take engagement metrics into consideration when deciding if they want to work with you and this plays a part in determining what rate they want to compensate you at. Posting content that doesn’t perform well just for the sake of feed vanity is hurting your engagement rate and making it appear as if your community isn’t as engaged as they actually are.
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Not all content is going to be top performing content - but posting photos that consistently generate less likes is not doing you any favors, so stop doing it!
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*Posting shouldn’t only be about metrics and landing paid brand deals, if posting aesthetically pleasing photos makes you happy and you don’t really care how it effects your engagement rate then by all means, screw the numbers and you do you 👏